How to Prove the Return On Investment of your Content Marketing

Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]

5 Ways To Grow and Scale Your E-commerce Business in 2022/E -commerce in Kenya.

The coronavirus pandemic wreaked havoc on a variety of industries. E-Commerce, on the other hand, has been one of the only industries to benefit from Covid-19 and stay-at-home orders. However, even in these challenging times of evolution and a guaranteed stream of highly motivated consumers ready to shop online, the fact remains that there is […]

DrumFIT

Website Revamp, Frontend Development, Project management, Version Control

What Is Brand Awareness and How Do You Measure It?

Every business wants their name to be recognizable. But how do you become a McDonalds, Starbucks, Amazon, or any other big name? Of course, having millions of dollars at your disposal is effective. But we happen to live in the greatest era of all time for businesses of any size looking to enhance their name […]

Top Ways To Ensure That Your Content Gets Seen By Your Audience.

One of the best ways that you are going to be able to attract people to your business is by producing fresh content on a regular basis that can be read and enjoyed. However, having said that, nobody likes the feeling that they are shouting into the void and not really getting through to people. […]

How To Advertise My Small Business: 7 Best Advertising Strategies.

In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank. “Marketing is essential for small business owners who want to earn ROI and […]

Reasons Why Kenyan Businesses Need To Hire a Social Media Manager in 2021.

  You already know just how crucial social media is not only for the success of your business, but also to your relationship with your customers. But if you’re not taking the time to update, analyze, and tweak your social media platforms every day, you’re missing out on enormous branding opportunities and new markets. Chances […]

How Nonprofits Can Use Social Media To Increase Donations And Boost Visibility.

Amidst the Covid-19 crisis, nonprofit organizations have faced onerous financial burdens. There has been a high demand for their services, which taxes their resources, yet their ability to bring in volunteers and host in-person fundraising events has been limited. Nonprofits rely on donations in order to survive, and during the pandemic, fundraising has become even […]

11 Digital Marketing Trends You Cannot Afford To Ignore In 2021.

Social media experts and ‘thought leaders’ are starting to churn out predictions for what’s coming from various social media trends and platforms in 2021. Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Social media has become an integral part of […]

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