Instagram ads vs Facebook ads: Which is better for your business?
If you are Content Creator or Marketer, You must have asked yourself this million-dollar question. Which is the best platform to promote our online content through Ads? Facebook or Instagram? There is so much advice all over the internet so the answer is not really straightforward. Here is the thing, if you have a limited […]
The Complete Guide 2020 for Social Media Images. [Infographic]
I cannot seize to encourage small business owners to create an online presence during this Coronavirus Crisis. Which brings me to a very important question. Are you using the right-sized images for your social media profiles? You don’t need to be told how important your social media images are. In fact, a recent survey found […]
Website UX Best Practices During COVID-19 & Times of Crisis.
Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience (UX) has always been an important part of SEO… but during this time of crisis times are really hard. After all, Google (and other search engines) […]
10 Tips To Create A Digital Presence During COVID-19.
Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even […]
Yes! Finding a niche is the key to small business success during Coronavirus Pandemic.
So many small businesses are closed down due to the coronavirus pandemic and it’s becoming a little frustrating since we do not know when things will go back to normal. My advice to you is that you should use this time to research and grow your business. Instead of focussing on the negative, focus on […]
5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]
Coronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy. Due to the virus, people’s behaviors have changed, lockdowns around the world are causing major […]
Adapting Your 2020 SEO Strategy to the Impact of Coronavirus
You really need to rethink your marketing strategy since the Coronavirus pandemic began. SEO is a big part of this strategy. I know your businesses have been highly affected in terms of website traffic, sales and leads. Organic search has become a zero-sum game and your gains or losses are exactly balanced by the gains […]
How to Adjust your Digital Marketing Strategy and Social Ways in a Time of Crisis.
The power of social media is clear to people all over the world now that there is a global pandemic of Corona Virus (COVID-19). Social Media is so much more than just selling products. Imagine what isolation would be like if there was no social media for people to connect, stay informed and search out […]
How You can Find the Right Social Media Influencer for your Brand in Kenya.
Are you looking to get started with influencer marketing? Want to know how to find and approach influencers who can benefit your business? Read this blog until the end. A large percentage of marketers in 2020 work with ten or more influencers on every social media campaign they put out. Sounds outrageous! So what’s all […]
Inbound Marketing 101: A Step by Step Guide to Lead Generation.
Having a tough time attracting qualified traffic to your website? Are you puzzled when reviewing your site’s analytics, wondering why visitors aren’t converting into valuable leads and, more importantly, loyal customers? It might be time to refine, retool, or rethink your marketing plan. Inbound marketing is the most efficient way to turn complete strangers into […]