Why UX ( User Experience) Is Critical To Building Customer Engagement In Your Small Business.
If you’re operating in any kind of customer-focused industry, the UX (user experience) you offer should be a fundamental pillar of your overall sales strategy. Why? Because whether you’re a startup looking to rapidly grow its customer profile or a global enterprise with designs on monopolizing your market, UX is critical to driving a dynamic, […]
How Small Businesses Can Use Content Marketing To Build Brand Awareness.
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies seem to emerge every year, empowering more content producers to create more compelling and engaging content. Traffic generation is only one of the […]
How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
Top Ways To Ensure That Your Content Gets Seen By Your Audience.
One of the best ways that you are going to be able to attract people to your business is by producing fresh content on a regular basis that can be read and enjoyed. However, having said that, nobody likes the feeling that they are shouting into the void and not really getting through to people. […]
Reasons Why Kenyan Businesses Need To Hire a Social Media Manager in 2021.
You already know just how crucial social media is not only for the success of your business, but also to your relationship with your customers. But if you’re not taking the time to update, analyze, and tweak your social media platforms every day, you’re missing out on enormous branding opportunities and new markets. Chances […]
Best SEO Practices Small Businesses Should Focus On.
In many ways, organic search rankings are the lifeblood of the online business world. However, SEO can be overwhelming for your business. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials. […]
Avoid These Common B2B Content Marketing Mistakes
I have seen so many B2B companies struggle with building an online presence. You might be churning out good content consistently but the results tell a different story. You are mostly missing obvious opportunities that could have had a much bigger impact on your business. This is mostly associated with common content mistakes you are […]
Tips and Tricks For Writing The Best Call To Action – with examples!
When we talk about Call to Actions, many ask “How can a few single words be so powerful for my business? Did you know that a single word can boost your click-through-rate (CTR) up to nearly 40%? Turning your traffic to actual sales begins and ends with a great call to action. What is […]
10 Tips To Create A Digital Presence During COVID-19.
Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even […]
12 Steps to Create A Content Marketing Strategy for your Business.
Before we jump straight into the steps, we want to emphasize that a content marketing strategy isn’t a “nice to have”—it’s a fundamental requirement for success. In 2019, 61% of content marketers still say they do not have a documented content strategy, yet those who do have a content marketing strategy consistently rate their efforts as far more successful […]