Client
The Central Corridor Transit Transport Facilitation Agency (CCTTFA)
Services
Strategic Plan, Creative, Design
Background:
The Central Corridor Transit Transport Facilitation Agency (CCTTFA) sought a comprehensive and visually engaging design for their Strategic Plan 2021-2025. This document was crucial in outlining their objectives, initiatives, and strategies for promoting optimal utilization of the Central Corridor, which serves the land-locked member states of Burundi, the Democratic Republic of the Congo (DRC), Rwanda, Tanzania, and Uganda.
Our Approach:
At Becor Designs, we recognized the importance of creating a strategic plan that not only conveyed critical information but also reflected the professionalism and dedication of CCTTFA. Our approach was to blend clear, concise content presentation with high-quality visual design elements to produce a document that would be both informative and engaging.
Design Concept:
- Brand Consistency: We ensured the design was aligned with CCTTFA’s brand identity, using their colour palette, logos, and other branding elements consistently throughout the document.
- Clarity and Readability: We structured the content to enhance readability, using headings, subheadings, bullet points, and infographics to break down complex information.
- Visual Appeal: High-resolution images, strategic use of whitespace, and carefully selected typography were utilized to create a visually appealing layout that draws readers in and keeps them engaged.
Execution and Delivery:
Our team worked closely with CCTTFA to understand their goals and the key messages they wanted to convey. Through a series of drafts and revisions, we refined the design to meet their exacting standards. The final document was designed to be both print-ready and accessible for digital download.
The Strategic Plan 2021-2025 was successfully delivered on time, providing CCTTFA with a powerful tool to communicate their vision, goals, and strategies to stakeholders and the public.