We love launching brands, creating entertaining content, and designing smart, friendly websites and applications. We also like to discuss our experiences and advice regarding these topics here on the Tech Blog.
Every business wants their name to be recognizable. But how do you become a McDonalds, Starbucks, Amazon, or any other big name? Of course, having millions of dollars at your disposal is effective. But we happen to live in the
One of the best ways that you are going to be able to attract people to your business is by producing fresh content on a regular basis that can be read and enjoyed. However, having said that, nobody likes the
In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking
You already know just how crucial social media is not only for the success of your business, but also to your relationship with your customers. But if you’re not taking the time to update, analyze, and tweak your social
Amidst the Covid-19 crisis, nonprofit organizations have faced onerous financial burdens. There has been a high demand for their services, which taxes their resources, yet their ability to bring in volunteers and host in-person fundraising events has been limited. Nonprofits
Social media experts and ‘thought leaders’ are starting to churn out predictions for what’s coming from various social media trends and platforms in 2021. Saying that most people spend a good part of their days on social media would not
When starting your business, I am sure you had a few pain points that you wanted to solve for your prospects. Once you have identified your target audience, it is important that every business identifies issues that this audience finds
In many ways, organic search rankings are the lifeblood of the online business world. However, SEO can be overwhelming for your business. Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors,
I have seen so many B2B companies struggle with building an online presence. You might be churning out good content consistently but the results tell a different story. You are mostly missing obvious opportunities that could have had a much
When we talk about Call to Actions, many ask “How can a few single words be so powerful for my business? Did you know that a single word can boost your click-through-rate (CTR) up to nearly 40%? Turning your traffic
The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends
Since the COVID-19 started, so many small businesses in Kenya have realized how important going digital and using social media as part of a marketing strategy is. In this article today, I am going to break down some of the
Organic reach has really been hard lately so many businesses are turning to Paid adverts to reach bigger audiences. You have to take care of your budget because of businesses re-shifting expectations when it comes to return on investment. These
If you are keen on how coronavirus has affected internet use, you will notice that internet use has increased. However, search traffic has dropped significantly. Does this mean that SEO is useless? No its not! From the COVID-19 trends and
Are you looking for more ways to prompt engagement with your brand’s social media profiles? Putting together a social media presence is one thing, but actually generating engagement and activity is another, and it can be challenging to get the
If you are Content Creator or Marketer, You must have asked yourself this million-dollar question. Which is the best platform to promote our online content through Ads? Facebook or Instagram? There is so much advice all over the internet so
I cannot seize to encourage small business owners to create an online presence during this Coronavirus Crisis. Which brings me to a very important question. Are you using the right-sized images for your social media profiles? You don’t need to
Does your site encourage visitors to stick around? If not, that’s not only losing your customers – it’s also potentially damaging your SEO (search engine optimization). The user’s experience (UX) has always been an important part of SEO… but during
Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more
So many small businesses are closed down due to the coronavirus pandemic and it’s becoming a little frustrating since we do not know when things will go back to normal. My advice to you is that you should use this
Coronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy.
You really need to rethink your marketing strategy since the Coronavirus pandemic began. SEO is a big part of this strategy. I know your businesses have been highly affected in terms of website traffic, sales and leads. Organic search has
The power of social media is clear to people all over the world now that there is a global pandemic of Corona Virus (COVID-19). Social Media is so much more than just selling products. Imagine what isolation would be like
Are you looking to get started with influencer marketing? Want to know how to find and approach influencers who can benefit your business? Read this blog until the end. A large percentage of marketers in 2020 work with ten or
