How to Prove the Return On Investment of your Content Marketing
Content marketing in Kenya is growing in popularity as a method to engage customers and generate leads. Research shows that 78% of prospective clients prefer to learn about businesses through articles and content distribution rather than traditional ads. But how to measure the ROI of content marketing? This article will give you the formula. Creating engaging […]
How To Advertise My Small Business: 7 Best Advertising Strategies.
In advertising small businesses, people have more possibilities now than ever before. In other words, if you can’t splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank. “Marketing is essential for small business owners who want to earn ROI and […]
10 Tips To Create A Digital Presence During COVID-19.
Earlier this year, I presented my regular update with the latest data on Our Predictions For Social Media and Digital Marketing in 2020. I certainly did not see a pandemic hitting the world. Daily routines have therefore changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even […]
5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]
Coronavirus disease, known as COVID-19, has affected many businesses, large and small. As a web development and digital marketing agency, here in Nairobi Kenya, we are seeing how COVID-19 is changing the way people are approaching their digital marketing strategy. Due to the virus, people’s behaviors have changed, lockdowns around the world are causing major […]
How To Identify What Your Customer Really Needs.
Hey there! I know you have come up with a product for your business and you think your product is simply out of the world, of the best quality, and has a lot of benefits. It is good to have this kind of mindset because this is where you expect to get huge returns from […]
Social Media Goals you Should set in 2020.
It’s that time of the year again! Well it’s February but it is not too late to make new goals and resolutions for your social media. Setting Goals and Resolutions is something you can do to bring growth and success to your business. This is what serves as a road-map for your strategy, and at […]
12 Steps to Create A Content Marketing Strategy for your Business.
Before we jump straight into the steps, we want to emphasize that a content marketing strategy isn’t a “nice to have”—it’s a fundamental requirement for success. In 2019, 61% of content marketers still say they do not have a documented content strategy, yet those who do have a content marketing strategy consistently rate their efforts as far more successful […]
How to make a Call To Action that yields conversions – with examples!
When we talk about Call to Actions, many ask “How can a few single words be so powerful for my business? Did you know that a single word can boost your click-through-rate (CTR) up to nearly 40%?Turning your traffic to actual sales begins and ends with a great call to action What is a call […]
12 Reasons Why Your Business Absolutely Needs SEO
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
5 Reasons Why Small Businesses Need to Invest in A Digital Marketing Strategy
Small business owners understand the value of marketing. They know it is important to promote their business’ products and services in order to gain traction for their business. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs but it is an […]